You’ve Spent Over 15 Years as a PEO Executive Before Founding PEO Blueprint — What Was the Turning Point That Made You Want To Advocate for Clients Instead?
Why I Became a PEO Broker — And Why It Matters for Your Business
After spending more than a decade as an executive inside a major PEO, I realized something important: the part of my job I loved most wasn’t tied to selling a single solution. It was working directly with small and midsize business owners — understanding their challenges, solving real operational problems, and helping them build stronger organizations.
That realization led me to become a PEO broker.
Not because the PEO model doesn’t work — it’s an incredibly powerful tool — but because businesses deserve an advisor who isn’t limited to a single provider’s products, pricing, or service model.
As a broker, I can evaluate every PEO on the market, curate the best options, customize solutions, carve out products, and recommend what truly serves each employer. I can bring in vetted partners, source alternatives, and design personalized strategies that simply aren’t possible when you’re tied to one PEO offering.
Today, my role is simple:
Help small and midsize employers solve problems, reduce costs, and find the ideal HR, payroll, technology, and benefits solution — without bias and without limitations.
If you’re a business owner looking for clarity, guidance, and a partner who understands how PEOs really operate behind the scenes, you’re in the right place.
4 Key Takeaways:
Independent, Unbiased Guidance
As a PEO broker, I’m not tied to one provider — I evaluate dozens of PEOs and recommend only those that fit your goals, industry, and budget.
Deep Executive-Level Expertise
With 15+ years running sales, service, underwriting, and pricing inside a major PEO, I know exactly how PEOs operate and how to negotiate the strongest terms on your behalf.
Customized Solutions Beyond a Single PEO
I can carve out products, source alternatives, and build tailored solutions that address your unique HR, benefits, technology, and compliance needs.
A True Small-Business Problem Solver
You get a partner dedicated to helping you reduce costs, improve operations, and protect your business — not someone trying to force-fit you into a single provider.
Video Transcription:
I don’t know if it was a specific turning point as much as it was a shift in what I wanted to focus on day to day. I had spent many years at the PEO, helping the company grow, hiring great talent, and driving revenue. But what I realized over time was that the most enjoyable part of my work was spending time with small business owners and helping them solve their problems.
I consider myself a small business problem solver. While I was at the PEO, my ability to help was limited to what that specific organization could offer. Now, in my current role, I have a much broader toolkit. I have a large network, strong partnerships, and access to a wide range of resources. That means I can solve more types of problems — and help both employers and their employees more effectively.
Previously, I could only sell my PEO. Now, I can match clients with multiple PEO options, customize solutions, carve out products, source alternatives, and create highly personalized strategies tailored to each company’s goals. Sometimes the best solution isn’t black and white, and now I’m able to deliver what actually fits.
I can support business owners directly, or I can bring in vetted experts and trusted partners when the problem calls for it. Ultimately, the decision to shift careers was about wanting to provide broader value — to spend my time working directly with business owners, understanding their organizations, and serving as a true asset to them.
I genuinely enjoy solving problems, learning about each business, and helping them move forward.
